Creative Edge acquires Chicago area manufacturer, Custom Flooring Insets

We are excited to announce the acquisition of Custom Flooring Insets (CFI). The addition of this company to the Creative Edge team merges complementary capabilities and further enhances our position as the largest waterjet operation in the US.

Our service to the Chicago marketing is stronger than ever.

Creative Edge EVP and Chief Commercial Officer Jim Thompson, who managed the acquisition, commented

“The more we got to know each other’s business, the clearer it became that this partnership was smart - for both companies and for our collective customers.”


74 years of CFI experience cements our position as the most experienced fabricator in the country.


Nate Weaton, CEO of Creative Edge and our parent company, Weaton Capital added “The synergies are obvious – our commitment to our customers and quality products are a match, and our merged project portfolio makes us by far the most experienced fabricator of custom stone, tile, resilient, and carpet surfaces in the country. The proximity of the 150,000 square foot Creative Edge plant to the Chicago market is another plus that will allow us to seamlessly serve CFI customers.” As a private holding company focused on providing succession opportunities to business owners, Weaton Capital values the legacy of a company’s founder. This means that 74 years of CFI vision, culture, and expertise will be preserved and leveraged to maximize future opportunities for the company.

Impressive portfolio of iconic Chicago projects


CFI has partnered with Chicago-area flooring contractors since 1946, engineering and fabricating custom flooring designs from their plant in East Dundee, IL. Their work includes an impressive portfolio of designs for athletic facilities across the Midwest. In addition to their deep expertise in resilient flooring; rubber, sheet vinyl, and vinyl tile; CFI also creates custom flooring in stone, tile, and carpet for luxury residential and commercial projects. Al Stensrud, former CFI President added “I have known Creative Edge for many years. They are committed to delivering quality products and I am happy to pass the torch to such a well-respected company”


Current CFI customers will receive one-to-one service from the Creative Edge team, with new benefits including expanded capacity, new services including custom terrazzo products, and access to Creative Edge’s state-of-the-art technology and experienced designers and technicians. The expanded company will be marketed under the Creative Edge brand. Learn more about CFI at customflooringinsets.com.


We'd love to help you do more with floors in your space

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CREATIVE EDGE | A WEATON COMPANY | 601 S 23RD ST, FAIRFIELD, IA 52556 | 800-394-8145